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Junior Photo Bomb

June 26, 2018

Emma O’Neal of Senatobia, Miss., was first introduced to Braunvieh cattle when her sister bought a heifer from a neighbor. At the time, they knew nothing about the heifer’s breed or background, but did know she was cute. After some research, they discovered the heifer was Braunvieh and immediately became interested in the breed. Soon after, they acquired their first Braunvieh bull and got started showing Braunvieh in Mississippi and participating in National Junior Braunvieh Shows.

“I like the Braunvieh breed not only for the quality of cattle, but the quality of people as well. Unlike some other breeds, we don’t set out to beat each other but to come together to improve the breed and association,” O’Neal says.

In the future, O’Neal plans to continue showing Braunvieh and to consign her cattle to Braunvieh sales. “My plan right now is to add more purebred and fullblood Braunvieh to our herd and to continue raising quality Beef Builders.”

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Managing Cattle Behavior to Sustain Rangelands

This article originally appeared in the Winter 2016 Braunvieh World.  The information included is still relevant today as producers look to efficiently manage their resources.

 

Managing Cattle Behavior to Sustain Rangelands

Amanda Overleese, Freelance Writer

Cattle make decisions every day. Two things they decide are where to eat and what to eat. When cattle make these decisions, they affect the rangeland they occupy. Knowing that, ranchers can manage their cattle’s behavior in order to influence range condition and sustainability of the land. Mitch Stephenson, range management specialist at the University of Nebraska Panhandle Extension and Research Center, shared these ideas and his research experience at the 2016 annual meeting of the Nebraska Section Society for Range Management in his session, “Utilizing Cattle Behavior to Implement Better Grazing Management.”

 

Research Reveals Cattle Behavior

Last summer, Stephenson took part in a research project to observe how cattle grazed a pasture with several different ecological sites. The research project took place at the Sioux County Experimental Range, north of Scottsbluff, Neb. During this two-month project, there were 186 yearling heifers grazing roughly 700 acres.

After the heifers were pulled out of the pasture, Stephenson’s team took plant stubble height measurements to get an idea of what areas of the pasture the cattle grazed differently. Stephenson was able to create a spatial map of the pasture with this data to illustrate the grazing differences. He was then able to use the map to identify what areas had potential for heavy, moderate or light grazing, and what areas were at risk for overutilization.

Another project by Stephenson took place at the Gudmundsen Sandhills Laboratory, northeast of Whitman, Neb. Stephenson’s team attached GPS-tracker collars to five head of cattle in a 110-head herd. These cattle grazed 1,400 acres from mid-July to October. The results from the GPS-tracker data showed there were definite areas of the pasture that the cattle tended to graze more often than other areas.

During this project, Stephenson also found that the cattle’s behavior changed based on how much time they had spent in the pasture. When cattle entered the pasture, they traveled about 5,000 meters per day. But once the cattle had been in the pasture around 25-30 days, the distance traveled decreased to about 3,500 meters per day for the rest of the time on the pasture.

Stephenson is still studying this data but thinks it will be beneficial to producers in the future. “Their behaviors are shifting. Should we move these cattle at some specific time to capture some of the grazing behavior elements? Are they going after better-quality forages during those times? We are not sure yet, but we hope to find some answers to these questions,” Stephenson shared.

 

Influencing Cattle Behavior

What steps can producers take to help protect their rangeland and still make sure their cattle are productive? According to Stephenson, rotation schedules can be used to protect pastures from overutilization.

For example, after Stephenson’s team collected data at the Sioux County Experimental Range, they decided to implement a deferred rotation during the growing season. This management choice will allow the cattle to better utilize the lightly-grazed areas while protecting the heavily-grazed areas from overutilization. This choice has potential to improve the herd’s overall harvest efficiency, providing an opportunity to run cattle longer in a wet year or to have more options during a drought year.

Another strategy producers can use is managing the time of grazing, or when cattle are put onto the pasture. “What we’ve found is that grazing during the warm-season grass elongation period tends to be the most detrimental to the production during the following year,” he shared.

Shifting the time of grazing so that it’s not occurring at the same time every year can greatly influence pasture plants. Stephenson explained that as the plant elongates, it is using most of its carbohydrates. Giving pastures periodic rest during the elongation phase allows the plants to grow while they are using those carbohydrates. Not being grazed at that time decreases the risk of not being able to replenish those carbohydrates.

 

Examples of Targeted Grazing

According to Stephenson, targeted grazing is the manipulation of grazing animals to shape a landscape in a certain way for a specific purpose. Instead of focusing on livestock production, targeted grazing focuses on wildfire risk (prevention, suppression or management), weed control or wildlife habit.

Targeted grazing is becoming very popular in the western United States, where sagebrush is lost to wildfires and replaced by downy brome. “There’s a lot of discussion about what role cattle play in helping to manage some of this wildfire risk,” Stephenson said.

He shared that researchers of the 2007 Murphy Wildland Fire Complex in southern Idaho found definite differences in areas that had been grazed and areas left ungrazed. They found that moderate grazing had an influence on the flame length, rate of spread and fire intensity under moderate fire conditions. Stephenson added that targeted grazing can aid in wildfire prevention by influencing the amount and continuity of the fuel.

Stephenson concluded his presentation by reminding producers that cattle can be managed in a way to help shape their landscape. “Sometimes we can make small changes and manage some of our plant communities, while still providing meat and livestock products,” he summarized.

As researchers continue to gather information about cattle behavior while grazing, producers can implement their suggestions into their own operations. Taking the initiative to improve pasture sustainability can provide a healthy, well-managed feed source for livestock for years to come.

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McBee Cattle Company 15th Annual Spring Selection Day

April 21, 2018
Fayette, Mo.

Sale Averages:
10 Braunvieh purebred bulls – $4,835
25 McBeef Builder hybrid bulls – $3,485
35 Total bulls  – $3,950

10 Braunvieh purebred fall-bred heifers – $3,410
25 McBeef Builder Hybrid fall-bred heifers – $1,922

New buyers purchased 20 percent of the bulls sold; 80 percent went to repeat customers.Of the females, 43 percent went to new buyers and 57 percent went to repeat customers. Cattle went to buyers from 12 states.

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Prepare to Share about Braunvieh Cattle on Social Media

By Kelsey Pope, Freelance Writer

April 30, 2018

The legacy and knowledge of raising beef cattle merits great pride for cattle producers. Marketing your cattle business and promoting what you do to those outside of the industry has been ensured through traditional routines. However, a more modern concept is to positively promote the cattle business using relationships built through social media, the future of communicating about the cattle business.

Agvocacy:  The Why
As cattlemen and women, you are experts at what you do: taking care of the land and livestock while producing high-quality beef. This makes you the perfect “agvocate” – a term that has grown prevalent in helping people outside of agriculture learn about where our food is raised and grown and getting to know the people behind raising food.

In our country, rural communities have declined and consumers are generally two or more generations removed from having meaningful ties with the people and places where their food is raised. Without those ties to agriculture, consumers don’t know about modern food production and may have misguided ideas and sometimes share erroneous information, pictures and video about the treatment of food animals.

While we can have conversations with friends and acquaintances who live around us, using social media platforms allows cattle producers to share what we are doing while correcting misinformation to a much broader audience.

 

Social media has also changed how cattlemen and women engage with the customers who purchase their cattle. Online auctions on Facebook sell cattle daily, seedstock cattlemen promote their bulls for sale on Instagram, and commercial cattlemen can instantly search for market prices to sell calves on Twitter. Information is accessible and abundant in our modern, online world.

 

Articulate Your Story: The How

The first and best way for you to use social media to agvocate or market your cattle business is to simply share who you are and what you do. This develops the relationship between you and the consumer or your customer. As a seedstock producer, you want build a bond with other cattlemen so they can trust you and your seedstock cattle. As a beef producer, you want general food-eaters to understand how your cattle were raised and build confidence among those consumers.

This can be as simple as sharing a photo on Facebook and Twitter of moving cattle and explaining what you do on your ranch. Later, write about your herd health program and how you keep your calves healthy. Then share photos from a family event. You can share on a personal level without giving away personal details.

Once you dive in to the social media world, try to be consistent with sharing. This doesn’t mean daily; it simply means that you can post when it works for your schedule – but be intentional about sharing photos and information that will promote your business, the breed and the entire industry. Adding a short video or Facebook “Live” video gets even more relational in building a connection and utilizing your mobile device to take live shots on-the-go and instantly share them online.

The Braunvieh Association of America (BAA) has recently become more involved with digital marketing and using social media to promote the breed and producers. The Association’s involvement on social media is an advantage that producers should make the most of by interacting and sharing mutual content.

As a producer, you may not have fresh content to share consistently, but by going to the Association’s Facebook, Twitter or Instagram account, you can easily, like, share or retweet their information, which reciprocates all efforts.

How to Share BAA Content

Facebook.com/BraunviehAssociationofAmerica:

  • Content posted by another person on Facebook can be shared through a “Like,” “Comment” or “Share.” By doing one or all of these, you are engaging with content that will in turn be multiplied and seen by more readers.

Twitter.com/BraunviehAA:

  • Information on Twitter is concise: 140 characters or less. This captures the reader’s short attention span in a tweet, which can be combined with hashtags (#) in front of a word to link that word to corresponding conversations. For example, BAA uses the hashtag #TravelTuesday to link conversations about where Braunvieh cattle are raised around the United States. By clicking on the hashtag, you can directly see all of the conversations connected. You can “Like” a tweet and “Retweet.” which is very similar to forwarding an email to all of your followers. This is the best way to share BAA information! You can also “Reply” to a tweet, which directly sends a public message to a Twitter user.

Instagram.com/BraunviehAA:

  • Photos tell the story on Instagram, which is a social media platform focusing on photos. Users on Instagram can choose a picture to share and determine a filter to edit their photos. Followers can “Like” and “Comment” on BAA photos, which engages and connects others who are interested in learning more about Braunvieh cattle, how they are raised and the people who raise them.

Prepare to Share
By following BAA on social media, producers can recognize the value of consistent, respected information and should prepare themselves to engage on social media. This benefits your cattle business with name recognition and marketing, but also advances the beef industry through positive promotion. Help consumers and customers alike by connecting the dots from pasture to plate. BAA is being proactive on social media and our members can help by continuing the conversation and staying engaged as an industry online.

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Fort Worth Braunvieh Sale

Jan. 14, 2018
Fort Worth, Texas
Sale Manager: Cattle In Demand

Sale Averages:
37 Live animal lots – $3,561
43 Total lots – $3,227
Total gross – $138,760

The Fort Worth Braunvieh Sale was held in Fort Worth, Texas, in conjunction with the Fort Worth Stock Show. A total of 37 live lots sold, averaging $3,561. An additional two flushes, six embryos and three semen packages were also sold.

The top-selling bull was Lot 2, consigned by W/W Cattle Co., and purchased for $7,500 by Bluebonnet Braunvieh, Chatfield, Texas.

The top-selling cow-calf pair was Lot 10 + A, consigned by W/W Cattle Co., and purchased for $9,000 by Thomas Stoddard, Hackberry, La. The second high-selling cow-calf pair was Lot 11 + A, consigned by Sterling Genetics and purchased for $6,500 by Tommy Bean, Stephens, Ala. The third high-selling cow-calf pair was Lot 12 + A, consigned by Harvester Farm and purchased for $5,750 by Rick Beard, Granbury, Texas.

The top-selling open heifer was Lot 28, consigned by Keith & Keith Braunvieh and purchased for $6,000 by Thomas Stoddard. The second high-selling open heifer, Lot 29, was consigned by Rock Creek Braunvieh and purchased for $5,000 by Alisha Smith, Royce City, Texas. The third high-selling open heifer was Lot 30, consigned by Wolken’s Cornerstone Cattle Ranch and purchased for $4,200 by Chad and April Horner, Paradise, Texas.

Cattle were sold to eight states.

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Twistin’ With the Braunviehs

March 26, 2018

The 2018 National Junior Braunvieh Show will take place June 11-15 in Shawnee, Okla., at the Heart of Oklahoma Exposition Center. Entries are due May 1. Late entries will be accepted until May 15 but will be subject to a $30/head late fee.

The week will be packed with events and contests for Juniors as well as some fun for parents. Highlights include Barnyard Olympics on Tues., June 12; Old Timers Showmanship on Wed., June 13; and the Awards Banquet and Basket Auction on Thurs., June 14.

Multiple sponsorship levels are available to support JBAA show. To learn more about the available sponsorship levels or to become a sponsor, contact the BAA office at baaoffice@braunvieh.org.

In addition to sponsorships, a heifer raffle is also taking place to support the JBAA. The 2018 JBAA raffle heifer is BLC Dorothy 807E, donated by Brink Livestock, Bob and Marilyn Brink, of Piedmont, Kan. Dorothy is a three-quarter sister to reigning National Champion Bull BLC Toronto 618D. Contact a JBAA member to purchase tickets. Winner will be drawn June 14 during the 2018 National Junior Braunvieh Show

 

 

 

 

 

Registration #: PB92854
Birthdate: 10/1/2017
Sire: Wizard of Oz
Dam: BLC Ruth 806Z

For entry forms, hotel information and sponsorship details, http://braunvieh.org/junior-braunvieh-association.php.

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Braunvieh Bonanza

The Texas Braunvieh Association has organized an exciting new program for junior members and is encouraging participation from across the country. The Braunvieh Bonanza will be held April 27-29 in conjunction with the Texas Heifer Certificate Program during the TBA Junior Show in Belton, Texas. The program is designed to reward junior Braunvieh exhibitors by offering scholarships and premiums. To be eligible, participants need to be members of both the Texas Braunvieh Association and the Braunvieh Association of America; however, the program is open to individuals from any state.

Encourage a junior you know to take advantage of this great opportunity! Applications are due by April 2. Additional details, rules and applications can be found at on the TBA website.

Do you have a Braunvieh event or program happening in your area? We want to hear about it! Send us an email with the details.

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Cattle Industry Convention and NCBA Trade Show

The 2018 Cattle Industry Convention and NCBA Trade Show will be Jan. 31-Feb. 2, 2018, in Phoenix, Ariz. The convention and trade show create a unique, enjoyable environment for cattle industry members to network, create policy for the industry and have some fun!

 

Highlights of the event include:

  • Cattlemen’s College, happening on Wednesday, Jan. 31, is famous for stimulating and thought-provoking sessions that can help generate high returns for your operation.
  • Ree Drummond, “The Pioneer Woman,” tells her story on Wednesday, Jan. 31.
  • The CattleFax Outlook Seminar is the morning of Thursday, Feb. 1.
  • Former MLB Pitcher Jim Abbott shares his motivating story of success on Friday, Feb. 2.
  • Taking place Jan. 31-Feb. 2, the NCBA Trade Show is the largest national show for anyone in the cattle business.
  • Many more educational and informational beef industry meetings as well as fun and entertainment!

 

The BAA will have a strong presence at this important cattle industry event including a booth in the trade show. This will allow the BAA to network with current and potential breeders as well as spread the word about Braunvieh cattle. If you are attending the show, be sure to stop by booth 700B to visit about Braunvieh cattle! More information can be found at http://convention.beefusa.org.

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2018 Braunvieh Events

December 27, 2017

The new year is bringing a full schedule of shows and events for BAA members. Here are some of the events coming in early 2018. Check the BAA calendar for additional upcoming events.

 

National Western Stock Show
The first Braunvieh show of 2018 will take place in Denver, Colo., at the National Western Stock Show Jan. 10. Don’t miss this chance to see a great Braunvieh show. More information is located at http://www.nationalwestern.com/.

Fort Worth Stock Show
The FWSS Braunvieh Sale will be Jan. 14 followed by the Braunvieh Show Jan. 16 in Fort Worth, Texas. This is a great time to meet up with fellow Braunvieh breeders and learn more about the breed. Visit https://fwssr.com/ for more details. Click here for sale details and catalog

Cattle Industry Convention and NCBA Trade Show
The 2018 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show will be Jan. 31-Feb. 2, 2018, in Phoenix, Ariz. The convention and trade show create a unique, enjoyable environment for cattle industry members to network, create industry policy and have some fun! Visit the BAA in booth 708. Find out more at http://convention.beefusa.org/.

Houston Livestock Show
The Houston Livestock Show Braunvieh Show is Feb. 28 in Houston, Texas. There’s still time to enter! Entry deadline is Jan. 5. To find out more, visit http://www.rodeohouston.com/livestockshow.

 If you have an event Braunvieh breeders need to know about, contact Samantha at smurnin@blueprintma.com or Jenny at baaoffice@braunvieh.org to have it added to the BAA calendar.

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McBee Cattle Company Fall Selection Day 2017

Oct. 28, 2017
Fayette, Mo.

Sale Averages
6 Braunvieh purebred bulls                                        $4,958
14 McBeef Builder Hybrid bulls                                 $3,654
24 Bulls                                                                       $4,045
15 Braunvieh purebred fall-bred heifers                  $2,755
20 McBeef Builder Hybrid fall-bred heifers               $1,820

New buyers made up 37 percent of the bull sale; 63 percent went to repeat customers. Bulls were sold to six states. Of the females, 39 percent went to new buyers and 61 percent went to repeat customers. Females went to three states.

 

Braunvieh Herd Builder Sale
Nov. 4, 2017
Marshall Junction, Mo.
Auctioneer: Hoover Case

Sale Averages
28 Open heifers                                                          $1,843
6 Bred heifers                                                           $2,367
18 Bred cows                                                              $1,961
20 Pairs                                                                       $2,965
72 Lots                                                                         $2,228

Active bidding from the first lot in the ring to the last made for a good day for those offering the cattle as well as the buyers from 15 states taking home a strong set of Braunvieh cattle. This was the 15th Annual Herd Builder Sale, with many buyers back from previous years.

Pairs were in top demand with a fall duo from W/W Cattle Co., Section, Ala., topping the list. WW Ms BP 207Z and her heifer calf brought $5,700 from Floyd Vanzant, Hilliard, Fla. 207Z is by WW Cornerstone 921W, and her September calf is by MHF Genesis T737.

A spring pair, also from W/W, was the second-high selling lot. WW Ms 527C, a halfblood BraunAngus two-year-old, brought $2,900 from R&D Farms, Franklin, Ky. Her January ¾-blood heifer calf by AAA Woodring’s Power Star 14T went to West Farms, Wellsville, Kan., for $1,900.

Another spring BraunAngus pair from W/W was next in line. The cow, WW Ms 535C BA, brought $2,600 from Schiermeyer Cattle, Geneva, Neb. Her Cornerstone spring heifer calf went to Bluebonnet Braunvieh, Chatfield, Texas, for $1,600.

Topping the bred-heifer division was Miss BRLK Tootsie 421D, an MCB Mr 304W 105P 3111 daughter, from the Lipkes of Bear Lake Braunvieh, Rice Lake, Wis. She was purchased for $3,600 by Baiker King, Webbers Falls, Okla. Heading the bred cows at $3,100 was C Farms Miss 1711, a six-year-old by C Farms Mr Aristocrat 9705. Consigned by Todd Clubb of C Farms, Vinton, Iowa, she went to CJ Cattle Ranch, Pollard, Ark.

Ramer Sons Braunvieh of California, Mo., a buyer in many previous sales, bought the two top-selling open heifers at $2,500. Miss CEF 616 and Miss CEF Lady Luck 613 are both daughters of TLC Vigor Z2119 from the Cefalus at Circle C Ranch, Estelline, Texas.

 

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