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Prepare to Share about Braunvieh Cattle on Social Media

By Kelsey Pope, Freelance Writer – 12/27/2016

The legacy and knowledge of raising beef cattle merits great pride for cattle producers. Marketing your cattle business and promoting what you do to those outside of the industry has been ensured through traditional routines. However, a more modern concept is to positively promote the cattle business using relationships built through social media, the future of communicating about the cattle business.

Agvocacy:  The Why
As cattlemen and women, you are experts at what you do: taking care of the land and livestock while producing high-quality beef. This makes you the perfect “agvocate” – a term that has grown prevalent in helping people outside of agriculture learn about where our food is raised and grown and getting to know the people behind raising food.

In our country, rural communities have declined and consumers are generally two or more generations removed from having meaningful ties with the people and places where their food is raised. Without those ties to agriculture, consumers don’t know about modern food production and may have misguided ideas and sometimes share erroneous information, pictures and video about the treatment of food animals.

While we can have conversations with friends and acquaintances who live around us, using social media platforms allows cattle producers to share what we are doing while correcting misinformation to a much broader audience.

 

Social media has also changed how cattlemen and women engage with the customers who purchase their cattle. Online auctions on Facebook sell cattle daily, seedstock cattlemen promote their bulls for sale on Instagram, and commercial cattlemen can instantly search for market prices to sell calves on Twitter. Information is accessible and abundant in our modern, online world.

 

Articulate Your Story: The How

The first and best way for you to use social media to agvocate or market your cattle business is to simply share who you are and what you do. This develops the relationship between you and the consumer or your customer. As a seedstock producer, you want build a bond with other cattlemen so they can trust you and your seedstock cattle. As a beef producer, you want general food-eaters to understand how your cattle were raised and build confidence among those consumers.

This can be as simple as sharing a photo on Facebook and Twitter of moving cattle and explaining what you do on your ranch. Later, write about your herd health program and how you keep your calves healthy. Then share photos from a family event. You can share on a personal level without giving away personal details.

Once you dive in to the social media world, try to be consistent with sharing. This doesn’t mean daily; it simply means that you can post when it works for your schedule – but be intentional about sharing photos and information that will promote your business, the breed and the entire industry. Adding a short video or Facebook “Live” video gets even more relational in building a connection and utilizing your mobile device to take live shots on-the-go and instantly share them online.

Watch for the Winter 2017 Braunvieh World to read more from Kelsey on how to interact and engage with the BAA on social media.

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