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Braunvieh Blog...

BAA at the Cattle Industry Convention and NCBA Trade Show

The 120th annual Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show were held Feb. 1-3, 2017 in Nashville, Tenn. More than 9,300 people from across the country joined in the event, resulting in a record-breaking attendance.

The BAA had a booth in the NCBA trade show and was joined by more than 350 additional exhibitors showcasing the industry’s latest products and technology. The BAA booth promoted the Braunvieh breed to existing and potential breeders. It also served as a tool to spread awareness of the breed and what it is doing for the beef industry.

Highlights of the convention included:

  • Cattlemen’s College, with educational sessions focused on genetics, health, and best business practices.
  • An opening general session keynoted by Dr. Beck Weathers. In 1996, Dr. Weathers barely survived one of the most violent and deadly storms ever to strike Mt. Everest, and he served as the inspiration for the major motion picture
  • A keynote speech from former White House press secretary Dana Perino.
  • “Stars and Guitars” reception at the Country Music Hall of Fame
  • The “Cowboy’s Night at the Grand Ole Opry,” featuring host Josh Turner and country-music stars Trace Atkins, Chris Janson, and the Gatlin Brothers.

Pictured from left to right are Dwight Alexander, Ty Jernigan and Jerry Jernigan working the BAA booth during the NCBA Trade Show.

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