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Crossbreeding: A Marketing Tool to Promote Carcass and Maternal Traits of Braunvieh Cattle

By Kelsey Pope, Freelance Writer
June 30, 2017

Hybrid vigor is a tool many cattle producers utilize to sell more pounds, yet they also want sound cows to give calves a good head start. The Braunvieh breed can accomplish both of these highly valuable traits in one animal. Braunvieh females have great maternal traits and are easy to calve. Their calves hit the ground, grow and flourish, bringing sustainability to the operation.

Those calves who grow and flourish are loaded with remarkable performance, versatility and adaptability. Braunvieh have a track record for producing a highly marbled product, hybrid vigor, adaptability to survive in most environments, as well as being recognized for both maternal and carcass traits. That’s why Braunvieh have become a top crossbreeding choice for commercial cattlemen looking to add value to their calves’ performance.

 

Building on genetics

Tim Page, Ph.D., professor at the Louisiana State University AgCenter School of Animal Sciences, has observed Braunvieh cattle over the years, procuring a number of Braunvieh bulls for beef-cattle research.

“The cattle industry has been going through some depressed cattle prices, and producers need to look at other ways to market their cattle or add value to their cattle if they’re going to remain competitive and profitable in this industry,” Page said during a recent episode of The American Rancher, which is produced by Superior Productions and broadcast on RFD-TV. “You cannot be in this global economy today – especially the livestock industry – unless you’re using every tool that’s out there.”

Page started studying the Braunvieh breed several years ago for their high-quality carcasses. He also found they brought excellent maternal traits with them. Soon after, he researched the top-end Braunvieh genetics and bought some bulls for the LSU AgCenter.

“We retain ownership through the feedyard with a lot of our cattle,” Page said. “Braunvieh-sired calves – out of different breeds of cows – have consistently provided quality carcasses that will grade Choice and have really good feed efficiency and average daily gain.”

And the LSU cattle have the numbers to prove their consistent quality on the rail. In the last year, one pen of 76 Braunvieh-sired calves graded 98 percent Choice or higher.

Page believes the Braunvieh breed can play a significant role in the cattle industry, so producers should be prepared to market bulls to commercial producers for their efficiency, consistent yields and longevity. They should also tout the Braunvieh female for her milking and mothering abilities.

“Where I really see Braunvieh having a bigger place down the road is they are so adaptable to this climate, they are great milkers and good mothers,” Page said. “By making a place for Braunvieh-influenced cattle in our herds to increase production, yearling weights and ADG in the feedyard, we’re going to be producing quality calves. With their advantages, Braunvieh may play a role in our entire female population across the country.”

To read the rest of this article and learn what Braunvieh can do for you, request a copy of the Summer 2017 Braunvieh World by calling (210) 561-2892 or emailing baaoffice@braunvieh.org.  You can also view it online here: http://braunvieh.org/braunvieh-world.php

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