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BAA at the Cattle Industry Convention and NCBA Trade Show

The 120th annual Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show were held Feb. 1-3, 2017 in Nashville, Tenn. More than 9,300 people from across the country joined in the event, resulting in a record-breaking attendance.

The BAA had a booth in the NCBA trade show and was joined by more than 350 additional exhibitors showcasing the industry’s latest products and technology. The BAA booth promoted the Braunvieh breed to existing and potential breeders. It also served as a tool to spread awareness of the breed and what it is doing for the beef industry.

Highlights of the convention included:

  • Cattlemen’s College, with educational sessions focused on genetics, health, and best business practices.
  • An opening general session keynoted by Dr. Beck Weathers. In 1996, Dr. Weathers barely survived one of the most violent and deadly storms ever to strike Mt. Everest, and he served as the inspiration for the major motion picture
  • A keynote speech from former White House press secretary Dana Perino.
  • “Stars and Guitars” reception at the Country Music Hall of Fame
  • The “Cowboy’s Night at the Grand Ole Opry,” featuring host Josh Turner and country-music stars Trace Atkins, Chris Janson, and the Gatlin Brothers.

Pictured from left to right are Dwight Alexander, Ty Jernigan and Jerry Jernigan working the BAA booth during the NCBA Trade Show.

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Recognizing Excellence in the Braunvieh Breed


The BAA Annual Meeting, Awards, and Recognition Luncheon were held in Fort Worth, Texas Jan. 15, 2017. Many BAA and beef industry members were recognized for their dedication to the breed. Congratulations to all award winners!

Junior Supporter of the Year: John and Loretta Hall, J Bar Braunvieh, Hedley, Texas

Pictured from left to right: Makinzie Hinton presents Junior Supporter of the Year to Loretta and John Hall.

Personality and Enthusiasm Award: Molly Mirassou, Star Ranch, Weatherford, Texas

Pictured: Molly Mirassou receives the Personality and Enthusiasm award at the BAA Annual Meeting.

Industry Service Award: Mark Thallman, Meat Animal Research Center, Clay Center, Neb.

New Breeder of the Year: Starr Cattle Company, Camden, Ark.

Pictured from left to right: Jacob, Kassy, Scotty, Kathy and Jimmy Starr are presented the New Breeder of the Year award by BAA President Dwight Alexander.

Breeder of the Year: Robert Williams, W/W Cattle Company, Section, Ala.

Pictured from left to right: BAA Vice President Jerry Jernigan presents Breeder of the Year to Robert Williams of W/W Cattle Company.

Pioneer Breeder: Golden Links Farms, Firth, Neb.

Commercial Breeder of the Year: Jay H Farms LLC, Rose Bud, Ark. and LaCreek Ranch, Brad Emerson, Ellsworth, Neb. (not pictured).

Pictured from left to right: Nesha, Chris, and Jalyn Smith of Jay H Farms are presented Commercial Breeder of the Year by BAA Secretary Marilyn Brink.

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Auction Block

McBee Cattle Company 1st Fall Selection Day 2016

Oct. 29, 2016
Fayette, Mo

Sale Averages:

8 Braunvieh purebred bulls                                         $3,313
11 McBeef Builder Hybrid bulls                                $3,368

19 bulls                                                                        $3,345

2 Braunvieh purebred 1st calf pairs                             $2,763
3 Braunvieh purebred spring-bred heifers                  $2,200
7 McBeef Builder Hybrid 1st calf pairs                                  $2,275
19 McBeef Builder Hybrid spring-bred heifers          $2,282

New buyers made up 63 percent of the bull sale; 37 percent went to repeat customers. Of the females, 35 percent went to new buyers and 65 percent went to repeat customers.

Braunvieh National Bull Test

Nov. 21, 2016
3 Cedars Sale Facility, Nevada, Mo.

Sale Averages:
11 Braunvieh bulls                                                      $2,650
Average across all breeds                                            $2,520

The high-selling Braunvieh bull, Mr. LLB C187, sold to Alleluia Acres, Frank Durtschy, Ellinore, Mo. Mr. LLB C187, a fullblood, was bred by Lane & Lane Braunvieh, Larry Lane, Bolivar, Mo.

Braunvieh Herd Builder Sale

Nov. 5, 2016
Marshall Junction, Mo.

Sale averages:
38 Open heifers                                                           $1,570
21 Bred heifers                                                           $1,593
10 Bred cows                                                              $2,470
15 Pairs                                                                       $3,407
2 Commercial lots                                                     $2,425
86 Lots                                                                        $2,020

The 14th Annual Herd Builder Braunvieh Female Sale drew many repeat buyers and a strong contingent of new customers.

Pairs were the hottest draw, with W/W Cattle Co., Section, Ala., bringing the two top lots. WW Euro Imperial Kara 231Z brought $3,500 for half interest from Bean Cattle Co., while her April fullblood heifer calf brought $3,900 from junior Jalyn Smith, Rose Bud, Ark. The second-high pair from W/W included WW Ms BS 233Z and her Cornerstone bull calf. Bagley Farms, Cohutta, Ga., and Floyd Vanzant, Hilliard, Fla., partnered on the cow at $3,700 while R&D Farms, Franklin, Ky., nabbed 2/3 interest in the bull calf for $2,800.

PFR Braunvieh, Russell, Kan., had the third-high lot in the sale. Miss Cheyenne Y04 and her fall heifer calf by Mr BBB Wizord J 1233 went for $5,700 to Laurie Donovan of Santa Ynez, Calif. Next on the roster was Miss KKB Z364 and her fullblood heifer calf. Consigned by Keith & Keith Braunvieh, Bolivar, Mo., they brought $5,000 from Starr Cattle Co. LLC, Camden, Ark.

Eades DCT Farms & Ranch, Bee Branch, Ark., purchased the top-selling bred cow, Miss DJF Kitte Z579 from R&D Farms, at $3,800.

The top open heifer was a Cornerstone daughter from W/W purchased by 4 Kings Ranch, Webbers Falls, Okla., for $3,300. Second-high open heifer was Miss KKB C181 from Keith & Keith purchased for $3,100 by Laurie Donovan. Eugene and Erin Rupp, Victoria, Kan. purchased the top-selling bred heifer at $3,100, BJSB Miss Margo from Little River Farm, Willard, Mo.

Volume buyer with 11 lots was Gersema Farms, Meridian, Idaho.

Elite Braunvieh Roundup Sale

Oct. 21, 2016
Kansas City, Mo.

Sale Averages:
11 Open heifers                                                           $1,655
4 embryos                                                                    $200

The 8th Elite Braunvieh Roundup Sale drew a nice crowd of Braunvieh enthusiasts in Kansas City for the American Royal events.

Don Norton of Sterling Genetics, Lenexa, Kan., had the high seller. SG Miss Vixon 987C is a PFI Flagstaff daughter that got the top bid of $3,000 from Bluebonnet Braunvieh, Chatfield, Texas.

The next heifer on the roster was a consignment from the Armintrouts of Darkside Braunvieh, Peculiar, Mo. DSB Miss Darkside 6204 is a daughter of DSB Mr. Jack Stack 4904. Sterling Genetics purchased her at $2,300.

The next high-selling heifer was BLC Victoria 043D, consigned by Brink Livestock, Piedmont, Kan. Sired by BLC Vanguard 470W, she found her new home at Creeks Edge Braunvieh, Shipman, Ill., for $1,900.


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Prepare to Share about Braunvieh Cattle on Social Media

By Kelsey Pope, Freelance Writer – 12/27/2016

The legacy and knowledge of raising beef cattle merits great pride for cattle producers. Marketing your cattle business and promoting what you do to those outside of the industry has been ensured through traditional routines. However, a more modern concept is to positively promote the cattle business using relationships built through social media, the future of communicating about the cattle business.

Agvocacy:  The Why
As cattlemen and women, you are experts at what you do: taking care of the land and livestock while producing high-quality beef. This makes you the perfect “agvocate” – a term that has grown prevalent in helping people outside of agriculture learn about where our food is raised and grown and getting to know the people behind raising food.

In our country, rural communities have declined and consumers are generally two or more generations removed from having meaningful ties with the people and places where their food is raised. Without those ties to agriculture, consumers don’t know about modern food production and may have misguided ideas and sometimes share erroneous information, pictures and video about the treatment of food animals.

While we can have conversations with friends and acquaintances who live around us, using social media platforms allows cattle producers to share what we are doing while correcting misinformation to a much broader audience.


Social media has also changed how cattlemen and women engage with the customers who purchase their cattle. Online auctions on Facebook sell cattle daily, seedstock cattlemen promote their bulls for sale on Instagram, and commercial cattlemen can instantly search for market prices to sell calves on Twitter. Information is accessible and abundant in our modern, online world.


Articulate Your Story: The How

The first and best way for you to use social media to agvocate or market your cattle business is to simply share who you are and what you do. This develops the relationship between you and the consumer or your customer. As a seedstock producer, you want build a bond with other cattlemen so they can trust you and your seedstock cattle. As a beef producer, you want general food-eaters to understand how your cattle were raised and build confidence among those consumers.

This can be as simple as sharing a photo on Facebook and Twitter of moving cattle and explaining what you do on your ranch. Later, write about your herd health program and how you keep your calves healthy. Then share photos from a family event. You can share on a personal level without giving away personal details.

Once you dive in to the social media world, try to be consistent with sharing. This doesn’t mean daily; it simply means that you can post when it works for your schedule – but be intentional about sharing photos and information that will promote your business, the breed and the entire industry. Adding a short video or Facebook “Live” video gets even more relational in building a connection and utilizing your mobile device to take live shots on-the-go and instantly share them online.

Watch for the Winter 2017 Braunvieh World to read more from Kelsey on how to interact and engage with the BAA on social media.

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Veterinary Feed Directive – Are You Prepared?

By Jessie Topp-Becker, Freelance Writer

For several months, producers, distributors and veterinarians have been hearing about the upcoming changes to the Food and Drug Administration’s (FDA) veterinary feed directive (VFD) regulation. Some changes have already been enacted; however, the biggest modifications to the VFD that will affect those in the livestock industry will occur in January 2017.

Do you know how the VFD will affect your operation? Are you prepared to make the necessary adjustments to be compliant with the VFD? Do you have an established veterinarian-client-patient-relationship (VCPR)? If your answer to any of these questions is “no” or “I don’t know,” please keep reading.

Changes to the VFD

The impending changes to the VFD rule were the subject of a National Cattlemen’s Beef Association (NCBA) Cattlemen to Cattlemen webinar Oct. 27, 2016. During the webinar, Mike Murphy, DVM, Ph.D., FDA veterinary medical officer at the Center for Veterinary Medicine, and Tom Portillo, DVM, manager of animal health and wellbeing at Friona Industries, explained how the cattle industry can prepare for the upcoming changes to antibiotic use regulations.

By Jan. 1, 2017, a VFD will be required for all medically important antimicrobials used in or on animal feed. The updates to the VFD regulation were made with the intent “to implement measures that would address the public health concern while assuring that animal health needs are met,” Murphy explained.

One of the biggest changes under the VFD is that drug sponsors will be withdrawing production uses such as “increased rate of weight gain” and “improved feed efficiency” from product labels. These production uses will no longer be legal after the label changes are made. Therapeutic uses, such as treatment, control and prevention indications, will be retained on the label, but will transition to require veterinary oversight. Starting Jan. 1, producers will need to read product labels carefully and only use the products as instructed. Portillo, who is also the current president of the Academy of Veterinary Consultants, said the VFD is very straightforward as it pertains to following product label instructions. “The VFD is simply an extension of the label, so if it’s not on the label, then it’s not legal,” he explained. However, following product label instructions has always been important, “Extra-label use of feed-through antibiotics has always been illegal,” Portillo reminded producers.

In order to follow the VFD, producers and veterinarians need to know which drugs will be impacted. Murphy explained that, under the VFD, antibiotics that are considered medically important or that are administered in feed or drinking water will be affected. Examples of affected feed-use and water-use antibiotics include Streptomycin, Tylosin, Penicillin and Chlortetracycline. A complete listing of all affected applications can be found on the FDA website. Drugs that already had VFD status will continue to require a VFD for use.


A valid VCPR is also required as part of the VFD. A VCPR “boils down to veterinarians having a hand in the design and maintenance of the health program of the production facility or producer/client they’re going to execute the VFD (for),” Portillo explained. Producers should contact their veterinarian as soon as possible to develop a plan for adhering to the VFD requirements. Portillo warned producers that waiting until Jan. 1 or until they have a health problem in their herd to discuss the VFD with their veterinarian is a bad idea.

Most producers have longstanding relationships with their veterinarians, so establishing a VCPR should be fairly easy. Producers who do not have a relationship with their veterinarian should contact them immediately to determine how to establish a VCPR. Portillo encourages producers to view the VCPR as a partnership, not a burden. “Producers can see it as a liability or an investment in veterinarian expertise and partnership. Veterinarians can see it as a burden or hardship, or as part of their overall responsibility as it relates to antibiotic stewardship and animal wellbeing,” he said.

VFD Enforcement

For producers wondering if the VFD will be enforced, the answer is yes. The FDA does intend to enforce the VFD; however, the organization plans to utilize a phased enforcement strategy. “FDA has said there is a period of education, before a period of enforcement,” Murphy said. Portillo expects that enforcement will become more stringent as time progresses. “My impression is we’re going to get some warnings before we get speeding tickets, because they understand this is a learning process. There are going to be mistakes and misunderstandings,” Portillo said.

In terms of possible consequences, “The possible penalties from FDA are fact-specific, based on the facts of the situation,” Murphy said. For veterinarians, Portillo explained that failure to comply with the VFD could result in loss of license. Despite the anticipated phased enforcement, Murphy and Portillo both agreed that producers should do everything possible to prepare for the upcoming changes.

Are you Prepared?

There are many changes to the VFD that will impact livestock producers, as well as distributors and veterinarians. Producers who still have questions about the VFD should reach out to others in the industry as soon as possible. The Food and Drug Administration, NCBA and countless livestock associations have a plethora of information available to help producers prepare for the changes. Local extension agents or veterinarians are also good resources.

With the Jan. 1 deadline right around the corner, producers need to be prepared to make adjustments to their operations and operating procedures. Finding out how the VFD will impact their operation and asking their veterinarian about the VCPR are the first two steps producers should take to be ready when the VFD goes into effect on Jan. 1.

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Braunvieh Breeders Host Educational Events

September was a busy month for Braunvieh breeders in many parts of the nation. In addition to managing their herds at home, breeders have taken extra steps to create events that educate others and bring Braunvieh enthusiasts together.


2016 Braunvieh Beef Clinic

The Texas Braunvieh Association (TBA) and Clarendon College hosted the 2016 Braunvieh Beef Clinic at Clarendon College Sept. 10 and it was a success for both groups. The clinic consisted of a beef judging contest and interviews for the Heifer Incentive Program.

A total of 168 youth attended the judging contest. 4-H and FFA students came from all areas of Texas to participate, as did collegiate teams from Murray State College (Tishomingo, Okla.), Oklahoma Panhandle State University (Goodwell, Okla.) and Clarendon College (Clarendon, Texas).

The TBA interviewed 19 applicants for the Heifer Incentive Program, selecting ten from that outstanding group to receive a $1500 certificate toward the purchase of a Braunvieh show heifer. Braunvieh breeders that donated heifer certificates are Circle C Ranch, Vivid Earth Cattle Co., SLS Braunvieh, Salt Creek Ranch, Jimi Vivens and J Bar Braunvieh.

Approximately $30,000 was given in scholarships, heifer certificates and other prizes. The event was a success for not only the hosts, but the youth participants as well.

Top Collegiate Individuals

Top Collegiate Individuals (from left to right): 5th(Tie), Mason Bishop (Clarendon College), Ty Gatlin (Clarendon College); 3rd, Kati Adams (Clarendon College); 4th, Cat Luft (Clarendon College); 2nd, Ky Drummond (Clarendon College); and 1st, Jhet Weger (Murray State). Photo by Loretta Hall


Top Senior Individuals (from left to right): 1st, Josh O’Connor (Levelland); 2nd, Wyatt Sisco (Sterling City); 3rd, Antonio Munoz (Amherst); 4th, Tyler Stedje (Hansford County); 5th, Jonathan Crowl (Hansford County; 6th, Carter Burgin (Hansford County); 7th, Moses Escamilla (Three Rivers); 8th, Kooper Hughes (Three Rivers); 9th, Chandler Schulte (Nazareth); and 10th, Jackson Riggins (Hansford County). Photo by Loretta Hall

Top Senior Individuals (from left to right): 1st, Josh O’Connor (Levelland); 2nd, Wyatt Sisco (Sterling City); 3rd, Antonio Munoz (Amherst); 4th, Tyler Stedje (Hansford County); 5th, Jonathan Crowl (Hansford County; 6th, Carter Burgin (Hansford County); 7th, Moses Escamilla (Three Rivers); 8th, Kooper Hughes (Three Rivers); 9th, Chandler Schulte (Nazareth); and 10th, Jackson Riggins (Hansford County). Photo by Loretta Hall


Top Junior Individuals (from left to right): 1st, Kari Schulte (Nazareth); 2nd, Sunny Cowley (Randall County); 3rd, Tyler Harper (Donley County); 4th, Grayson Waldrop (Donley County); 5th, Koyt Tucek (Donley County); 6th, Landry Kleman (Nazareth); 7th, Tye Schulte (Nazareth); 8th, Brock Hatley (Donley County); 9th, Kiersten Green (Oldham County); and 10th, Brian Brugman (Randall County). Photo by Loretta Hall

Top Junior Individuals (from left to right): 1st, Kari Schulte (Nazareth); 2nd, Sunny Cowley (Randall County); 3rd, Tyler Harper (Donley County); 4th, Grayson Waldrop (Donley County); 5th, Koyt Tucek (Donley County); 6th, Landry Kleman (Nazareth); 7th, Tye Schulte (Nazareth); 8th, Brock Hatley (Donley County); 9th, Kiersten Green (Oldham County); and 10th, Brian Brugman (Randall County). Photo by Loretta Hall

Braunvieh Fields of Opportunity Tour

Braunvieh breeders from Kansas and Nebraska hosted the Fields of Opportunity Tour Sept. 16-17 in Nebraska. Approximately 20 attendees started the tour in Clay Center, Neb. on Sept. 16 at the Meat Animal Research Center (MARC). Attendees listened to presentations from Dr. John Pollack, Dr. Mark Thallman and Dr. Larry Kuehn on the research being done at MARC and its importance to the Braunvieh breed. Attendees then toured the MARC facilities.

The event continued that afternoon with pasture tours at Big Blue Braunvieh (De Witt, Neb.), Wolken Cornerstone Cattle Ranch (Diller, Neb.)  and Siebrandt Family Farms (Jansen, Neb.). Each stop was an opportunity to look at Braunvieh cattle and hear from the breeders on the programs they implement on their operations.

After a full day of presentations and tours, a preview and private treaty sale were held in Fairbury, Neb. on Sept. 17. The two-day tour was a great way for Braunvieh breeders to learn and enjoy great fellowship.

Attendees tour the Meat Animal Research Center in Clay Center, Neb. Photo by Tyler Wolken

Attendees tour the Meat Animal Research Center in Clay Center, Neb. Photo by Tyler Wolken


Breeders use the remaining light of the day to look at Braunvieh cattle at Big Blue Braunvieh. Photo by Tyler Wolken

Breeders use the remaining light of the day to look at Braunvieh cattle at Big Blue Braunvieh. Photo by Tyler Wolken


Braunvieh breeders enjoy lunch during the Fields of Opportunity Tour. Photo by Jess Ebert

Braunvieh breeders enjoy lunch during the Fields of Opportunity Tour. Photo by Jess Ebert

Breed Promotion

The Beef Clinic and Fields of Opportunity Tour are great examples of Braunvieh breeders reaching out in their communities and beyond to promote the breed. If you are already a Braunvieh breeder, what can you do to show others the exceptional qualities of Braunvieh cattle?  New to the breed or interested in learning more?  Watch the BAA Calendar of Events and follow BAA on Facebook for upcoming Braunvieh events near you.

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Midwest Regional Braunvieh Sale Results

Open heifers $2232

Pairs $3112

Bred.   $2513

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McBee Cattle Company, April 16, 2016, SELECTION DAY 2016

11 Fall Braunvieh Purebred bulls                         average $5114

23 Fall McBeef Builder Hybrid bulls                   average $4384

4 Spring Yearling McBeef Builder Hybrid bulls   average $3650


38 Bulls  average $4518

32% of the bulls went to new buyers and 68% of the bulls went to repeat customers.


3 Braunvieh Purebred 1st calf pairs                       average $2975

5 Braunvieh Purebred fall bred heifers                average  $2525

3 McBeef Builder Hybrid 1st calf pairs                 average  $2717

41 McBeef Builder Hybrid fall bred heifers         average $2527


35% of the females went to new buyers and 65% went to repeat customers.

Cattle went to buyers from 6 states.

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Quantum Genetix

By Mark Nelson

This issue’s DNA article will off er a look at Quantum Genetix. Quantum is a genetic testing company from Saskatoon, Saskatchewan, Canada. like all such companies, it has numerous tests that can be run, including parentage, defects, and performance traits. upcoming Braunvieh World articles will discuss parentage and defects, but this article will focus only on Quantum performance DNA tests. These tests as well as more technical information on tests discussed in this article can be viewed at

Many Braunvieh breeders are embracing the four different performance tests that Quantum offers, which are single-trait tests of single genes. remember that each gene has two alleles, so each of these four tests will give you three possible outcomes for each performance trait: homozygous with two copies, heterozygous with one copy, and recessive with no copies. Your tested breeding stock will contribute one copy (or allele) to each of its progeny randomly. For example, if you have a bull which has a TC result for leptin, you have a 50-percent chance that progeny will have a T allele (T is the favorable allele) passed on to each of its progeny.

The four tests discussed are leptin, PMCH, igf2 and CrH4. breeders can send DNA samples and choose to get results on any one of these, all of them or just the ones they may be interested in. Semen, blood or hair samples are all acceptable DNA samples that can be submitted.

Leptin is currently the most popular test. leptin genotype results will be defined as two alleles which can be T or C. Compared to cattle with C alleles, cattle with one or more T alleles have an increased rate of fat accumulation, increased weaning weights, higher milk production and higher marbling. in general, TT or TC cattle continue their growth and fat accumulation beyond the point that CC cattle are capable of. TT cattle are considered very desirable feedyard animals and mother cows.

PMCH is another gene test with alleles defined as A or T (note the T is a different allele than the T allele discussed for leptin; it’s akin to knowing two different people named Tim). Compared to TT genotypes, aa genotypes have an increased fat deposition, with results of increased tenderness, marbling and 12th-rib backfat.

IGF test results will show cattle with alleles to be either C or T (once again, these are not the same alleles mentioned above — they just are another Tim or Charlie, and different than the T’s and C’s already discussed). igF2 genotype results of CC will have larger ribeyes than TT genotypes.

Crh4 test results will show cattle with alleles to be either g or C. gg genotype cattle handle stress better, resulting in increased hot carcass weight and increased ribeye size compared to CC genotype cattle.

Please remember that this article is intended to be a layman’s discussion on the dna tests available. For more technical and in-depth information, please visit

Click here for Quantum Genetics Price List BAA 2016-01

Click here for Quantum Genetics Power Point

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